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The focus for the course is research planning and scientific methodology in marketing perspectives. Moreover, the students will learn how marketing research can be structured, planned, performed, analysed, documented and presented. In addition, marketing research and scientific articles are scrutinised, reflected over and discussed in order to increase the knowledge regarding problem formulation, methodology and analysis of the relationship between data and theory. The statistical marketing research skills are trained in computer environment.

FACTS


CYCLE

First cycle

ENTRY REQUIREMENTS

Completed course requirements in Business Administration 60 HE credits including 15 HE credits Marketing or equivalent (Marketing I, MFA101, Marketing II, MFB300, Retail Marketing). At least 30 out of 60 HE credits in Business Administration must be earned on the level 31-60 HE credits.

PACE OF STUDY

Part-time

TYPE OF INSTRUCTION

On Campus

PROGRAMME/COURSE DATE


SPRING 2019

SPRING 2020

TEACHING HOURS

Daytime

APPLICATION DEADLINE

15 October 2018

APPLICATION CODE

HV-22042

START/END

From v.04 2019 to v.23 2019

Do you need help?

Entry requirements, selection, admission and other questions

Contact Servicecenter

Questions about the content of the education

Morgan Andersson

Questions about choice of studies

studievagledning@hv.se