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The course focuses on marketing research process, namely marketing research planning, design, pursuing and presenting.
The course is designed in a way to help students learn, understand and practice all the steps of marketing research from an initial problem analysis, through the choice of methods, sampling, different methods of data collection, and to analysis of data, presentation and interpretation of results.
The course is examined via a small group project aimed at carrying out and presenting results of a marketing research study both in writing and orally at the final seminar as well as individual assignments.

FACTS


CYCLE

First cycle

ENTRY REQUIREMENTS

Completed course requirements in Business Administration 60 HE credits including 15 HE credits Marketing or equivalent (Marketing I, MFA101, Marketing II, MFB300, Retail Marketing). At least 30 out of 60 HE credits in Business Administration must be earned on the level 31-60 HE credits.

PACE OF STUDY

Part-time

TYPE OF INSTRUCTION

On Campus

PROGRAMME/COURSE DATE


SPRING 2021

TEACHING HOURS

Daytime

APPLICATION DEADLINE

15 October 2020

APPLICATION CODE

HV-E1202

START/END

From v.03 2021 to v.22 2021

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Entry requirements, selection, admission and other questions

Contact Servicecenter

Questions about choice of studies

studievagledning@hv.se