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Our role in an increasingly changing, globalised world undergoing a digital transformation.

’University West is a driving force within society, working together with a wide range of collaborative partners to create knowledge and make it accessible to a greater extent.’

Our vision describes the institution’s vision, which we constantly strive to uphold. It expresses our role and the benefits to the community-at-large that we can offer. Our vision aims to create an internal consensus concerning how our institution should be further developed. It is a compass in our daily work as well as for the long-term direction of our journey.

Our vision places demands upon us. Being an active member of the community means that we see a need, take a stand, take the initiative, and propel developments forward. We act and work together with the world around us, which means we are always seeking opportunities for collaboration outside of our academic sphere. And making knowledge accessible to more people means that we take our role as a university
seriously and are constantly striving to broaden our recruitment base and reach more people. This imposes educational and communicative demands upon us to be accessible, open and inclusive.


What we do and how we work

’Together with society-at-large, we are creating and disseminating knowledge, skills, expertise and learning. It is in the interaction between academia, the business community, and society-at-large that the best insights are created; it is here where solutions to problems and developments that respond to current and future needs and challenges are found’

The mission statement and concept describe how our institution works towards our vision. In short, they describe our overall purpose, why we exist, and how we fulfil our mission.

Even if our goals and targets should change because they have been achieved or have become outdated, our mission statement and concept will remain the same.


Who we are

Our four core values describe the characteristics of our institution and what defines us: who we are, how we do things, and our unique identity. Our core values guide us in everything we do. When each of us who work at University West live up to them each day, we have what is needed to work towards achieving our vision and be perceived as consistent and relevant to the community at large.

Generous_eng.JPGThe more people who can share our knowledge the better. All relationships grow in an atmosphere of mutual give and take. Therefore, we work to be helpful and actively share our knowledge, experience, and contacts with the surrounding community. We take pride in each other’s successes and are generous with praise, support, and encouragement. This can be seen in the relationships between colleagues, with students, as well as with collaborative partners.

Inclusive_eng.JPGWe strive for the active participation of employees, students and collaborative partners. We are open towards the world outside and welcoming to those we interact with, and we work to realise the full potential of each individual, irrespective of gender, age, or background. Equality and everyone’s equal value are a given.

We know that diversity makes us stronger, and that interaction and mutual collaboration are the most important factors for success.

Pro_active_eng.JPGWe have a strong incentive to be of influence and involved in the developments taking place in society as well as among individuals. We are responsive, courageous and we do not hesitate to take a stand. We welcome new ideas and people who take initiative here. Our ambition is always to be at the forefront of our fields of knowledge. Therefore, we are proactive, we get involved, and we take responsibility for ensuring that things get done – we do this for our own further development as a university and for the personal growth of our students. This pro­activeness also enhances collegiality, as well as interactions, and collaborations.


Illustration of birds
We have not the slightest doubt that there are new and innovative ways of conducting academic activities. Therefore, we like to break new ground, go our own way, and question norms and traditions. We are confident in ourselves and proud of what makes us unique. This is all because we are ‘crazy enough’ to believe that interaction and collaboration are the best ways to promote education and research. We are ‘crazy enough’ to invest in increasing scientific knowledge and ground­breaking international research, even though some might consider us a minor university. And we are also ‘wise enough’ to believe that everyone wants to experience personal growth, irrespective of their background and/or age.


What we want to be known about us

Sweden’s leading university in the field of Work Integrated Learning (WIL) – creating knowledge and development in the interaction between academia and the world outside.

Positioning is about what we want the world outside to think about us and what distinguishes us from other institutions of higher education. Put simply, what we especially want our target groups to know about us. We want to communicate our positioning to create a unique place in the consciousness of all who hear about us.

Work Integrated Learning (WIL) is what makes us unique and is our greatest strength; it is knowledge and development created in the interaction between academia and the world outside, and the act of making it available to more people.

The Swedish Government has given University West a mandate to further develop Work Integrated Learning, and we are presently one of the leading universities in terms of making WIL part of our educational programmes. WIL is also one of the research areas at University West.

We feel it is our job to explain and demonstrate all the benefits that WIL has for our various stakeholders. They should know why it’s a win for them.


What we promise and deliver

Knowledge in collaboration

The brand promise puts our position into words and describes what we offer, what everyone coming in contact with us is entitled to expect, and what we all should do in order always to deliver this brand.

Strong brands make promises that they can keep and, at a minimum, always deliver what is expected of them. Interaction and collaboration with society at large, the business community, and the public sector are the very foundation for our educational and other activities. And that’s what we promise our target groups.

More about the brand - see below:


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