Malin Sundström

Professor

Docent

Staff member at Division of Business Administration.

Conducts research in social sciences, economics and business, business administration.

malin.sundstrom@hv.se
0520223642
Room number: J306

RESEARCH AREA/RESEARCH INTEREST

I am a retail researcher driven by my interest in what long-term effects and consequences digitalisation has on the relationship between retailers, consumers, and society. The research interest includes the following main themes:

1) buying behaviour and attitudes

2) digitalisation

3) innovation/business development

4) loyalty.

The focus of the research is to contribute to the industry, make a difference and contribute to learning at all levels.

TEACHING/TUTORING

Undervisar på olika program och i kurser kopplat till marknadsföring, detaljhandel och konsumentbeteende. Handleder uppsatser på olika nivåer samt är handledare för ett antal doktorander vid andra lärosäten.

KEYWORDS

marknadsföring, detaljhandel, köpbeteende, konsumentbeteende, e-handel, kundlojalitet, detaljhandelsinnovation