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Karin Högberg

Universitetslektor

Anställd på Avdelningen för företagsekonomi.

Forskar inom området forskningsområden, arbetsintegrerat lärande, samhällsvetenskap, ekonomi och näringsliv.


Publikationer


Framing organizational social media : a longitudinal study of a hotel chain

Publicerat

Framing organizational social media : a longitudinal study of a hotel chain

The development of social media in the past decade has transformed the hospitality and tourism industry. There is, however, limited empirical...

Linking Technological Frames to Social Media Implementation : An International Study of Hotels

Publicerat

Linking Technological Frames to Social Media Implementation : An International Study of Hotels

Social media have transformed the hospitality and tourism industry and affected how customers interact and take decisions, but have also affected...

Organizational Social Media : A Literature Review and Research Agenda

Publicerat

Organizational Social Media : A Literature Review and Research Agenda

Social media refers to online tools that make it possible for users to create content, publish, share and communicate online. Social media use by a...

Persistent Digital Service Encounters : Challenges of organizational use of social media in a hotel chain

Publicerat

Persistent Digital Service Encounters : Challenges of organizational use of social media in a hotel chain

The emergence of social media has in many ways changed how individuals interact, communicate and also consume online. Due to the massive, world wid...

Challenges of social media marketing : an explorative international study of hotels

Publicerat

Challenges of social media marketing : an explorative international study of hotels

With the worldwide increased usage of social media, organisations are experiencing great pressure to implement social media into their existing...

Exploring How Hotel Organizations Use Social Media : An International Qualitative Study

Publicerat

Exploring How Hotel Organizations Use Social Media : An International Qualitative Study

Social media has changed how both individuals and organizations communicate and interact online. It is argued that social media has had major effec...

Making sense of social media implementation : a longitudinal case study of the technological frames of hotel employees

Publicerat

Making sense of social media implementation : a longitudinal case study of the technological frames of hotel employees

Social media has become an important part of people’s social life and effect how they communicate, interact and consume online. Social media, has...

Social media adoption : an exploratory international case study of hotel organisations

Publicerat

Social media adoption : an exploratory international case study of hotel organisations

The pressure on organisations to adopt social media technologies is increasing, due to the large usage among customers and stakeholders....

Managing knowledge on social media : an empirical study of social media adoption in hotel organizations

Publicerat

Managing knowledge on social media : an empirical study of social media adoption in hotel organizations

The Interpretation of Social Media : Challenges of Adopting Social Media in Organizations

Publicerat

The Interpretation of Social Media : Challenges of Adopting Social Media in Organizations

Work-integrated Learning in a Doctoral Course in Informatics

Publicerat

Work-integrated Learning in a Doctoral Course in Informatics

Being the first university in the world to provide doctoral program in Work-integrated Learning (WIL), we face the challenge of how to integrate...

Social media marketing in hotel organizations and the process of creating value in a cross-cultural environment : an international case study

Publicerat

Social media marketing in hotel organizations and the process of creating value in a cross-cultural environment : an international case study

Social media marketing in hotel organizations and the process of creating value in a cross-cultural environment : an international case study

Publicerat

Social media marketing in hotel organizations and the process of creating value in a cross-cultural environment : an international case study

Establishing marketing and changing the organizational culture with social media : a pilot study of a hotel organization

Publicerat

Establishing marketing and changing the organizational culture with social media : a pilot study of a hotel organization

Att göras till filmarbetare i den nya kulturekonomin

Publicerat

Att göras till filmarbetare i den nya kulturekonomin

Från akademi till arbete i filmindustrin: Filmproduktionsutbildningens bidrag som kulturbärare eller kulturomformare

Publicerat

Från akademi till arbete i filmindustrin: Filmproduktionsutbildningens bidrag som kulturbärare eller kulturomformare

Kvinnor som producenter

Publicerat

Kvinnor som producenter

Educating for a marked of masculinity : Higher education of film producers and the film industry

Publicerat

Educating for a marked of masculinity : Higher education of film producers and the film industry